How does a web development project run at Großartiger?
Short answer: Großartiger advises on "How does a web development project run at Großartiger?" as a Berlin-based SEO and AI agency, remote across DACH.
A web development project at Großartiger runs in five phases: discovery, design, development, technical SEO setup and launch, typically taking 6 to 14 weeks depending on scope.
Reviewed by Manuel Maliszewski
Managing Director, SEO, AI and Web and Product Development
Last updated:
Short answer
A web development project at Großartiger runs in five phases: discovery, design, development, technical SEO setup and launch, typically taking 6 to 14 weeks depending on scope.
Five phases from discovery to launch
A typical web project starts with discovery (1 to 2 weeks): goals, audience, site structure and technical requirements get defined. For a relaunch, this also includes analyzing existing rankings so nothing gets lost later. Next comes design (1 to 3 weeks), producing wireframes and visual design, usually with one or two feedback rounds.
Development is the largest time block at 3 to 8 weeks, depending on feature scope. In parallel, Großartiger builds in technical SEO from the start, clean site structure, schema markup, performance optimization, instead of retrofitting SEO after launch. For a relaunch, redirect mapping is also built so existing rankings survive the switch.
Before launch comes a testing phase (3 to 5 days) with functional testing, a performance check and a final SEO review. A typical project costs between €5,000 and €40,000, smaller landing pages at the lower end, more complex product builds with custom functionality at the upper end of the range.
Example: a website relaunch for a mid-sized company
A company with an existing, technically outdated site starts the relaunch with an audit of currently ranking pages. After discovery and design, development runs over 6 weeks, with redirect mapping for around 120 existing URLs. After launch, organic rankings stay stable within 2 to 4 weeks, because the redirects were prepared cleanly instead of losing traffic to missing ones.
The five project phases
- Discovery (1–2 weeks): goals, audience, site structure, technical requirements.
- Design (1–3 weeks): wireframes, visual design, one to two feedback rounds.
- Development (3–8 weeks): build phase, technical SEO baked in from the start.
- Redirect mapping (for a relaunch): existing URLs and rankings preserved.
- Testing & QA (3–5 days): functional testing, performance check, final SEO review.
- Launch: go-live with monitoring in the first days, indexing check.
- Ongoing support: continued performance optimization and technical SEO as needed.
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Frequently asked questions
Do we lose our existing Google rankings during a relaunch?
Not if redirect mapping and technical SEO are planned in from the start, that's a standard part of every relaunch project at Großartiger.
Can we manage content ourselves after launch?
Yes, we typically build on a content management system so you can update copy and images yourself without technical knowledge.
What if the feature scope changes mid-project?
Small adjustments are normal and get worked out along the way, larger scope changes we discuss transparently for timeline and cost before implementing them.