Großartiger Compared
Großartiger is a Berlin-based SEO and AI agency, compared here directly against five common alternatives, each on the points that actually matter for businesses.
The right choice depends on your budget, your timeline and the specialization you need. This page compares Großartiger against five alternatives on the things that actually differ, expertise, response time, cost and accountability for results.
Reviewed by Manuel Maliszewski
Managing Director, SEO, AI and Web and Product Development
Last updated:
Comparison · Agency vs. in-house team
Großartiger vs. an in-house marketing team
An in-house marketing or AI team keeps knowledge inside the company long-term, but takes time to build and needs constant upskilling in a fast-moving field. Großartiger brings SEO and AI expertise that's ready from day one, backed by experience across many parallel projects.
| Aspect | Großartiger | In-house marketing and AI team |
|---|---|---|
| Time to impact | Starts in week 1, projects run in parallel | 3 to 6 months of recruiting, then onboarding |
| SEO + AI depth combined | One team covers both disciplines | Usually needs separate specialists, or a generalist with gaps |
| Cost | Retainer from €1,500/month, scalable | Salary plus overhead often €5,000–8,000/month per full-time role |
| Scalability | Capacity flexes up and down on short notice | New hire for more demand, notice periods for less |
| Strategic input | Cross-industry view from many client projects | Perspective usually limited to your own company |
When Großartiger is the better choice
- You need SEO and AI expertise fast, without a months-long recruiting process
- Budget for a full-time hire isn't available or should stay flexible
- You want experience from projects across other industries and competitive situations
- Demand fluctuates by season or project, a fixed full-time role would sit idle
When an in-house team is the right choice
- Marketing is a strategic core function you want to build in-house long-term
- You have enough volume to keep one or more full-time roles busy permanently
- Deep product and company knowledge matters more than broad market experience
- You can absorb the 3 to 6 month build-up time and recruiting risk
Comparison · Agency vs. freelancers
Großartiger vs. individual freelancers
Freelancers are often cheaper per hour and a good fit for a single, well-defined task. Once SEO, AI and web development need to work together, Großartiger's team handles the coordination, instead of you managing multiple freelancers yourself.
| Aspect | Großartiger | Individual freelancers (SEO, AI, web hired separately) |
|---|---|---|
| Response time | One fixed contact, a team behind them as backup | Depends on that individual's current workload |
| SEO + AI depth combined | One team, one strategy across disciplines | Usually several freelancers, you coordinate them |
| Cost | Retainer from €1,500/month, one contact | Often cheaper per hour, but multiple invoices and contracts |
| Continuity | Team covers holidays and sick leave | Project stalls if the individual is unavailable |
| Accountability | One contract partner, the agency stands behind the work | Accountability often unclear across several people |
When Großartiger is the better choice
- Several disciplines (SEO, AI, web) need to work together strategically
- You want one contract partner instead of several invoices and contracts
- Continuity matters, the project can't stall if someone is sick
- You don't have time to coordinate several freelancers yourself
When a freelancer is the right choice
- It's a clearly scoped single task, like a WordPress tweak
- Budget is very tight and you can handle the coordination yourself
- You already know a trustworthy person with exactly the right specialization
- The task is short and doesn't need ongoing support
Comparison · SEO agency with vs. without AI
Großartiger vs. a traditional SEO agency
Many SEO agencies still run on pre-generative-AI processes: keyword lists, classic content briefs, manual research. Großartiger combines traditional SEO craft with AI-supported workflows, from research through to visibility in AI search results like ChatGPT and Google AI Overviews.
| Aspect | Großartiger | Traditional SEO agency without AI expertise |
|---|---|---|
| Visibility in AI search results | Active optimization for ChatGPT, Perplexity, AI Overviews | Usually not part of the scope of work |
| Research & analysis | AI-supported, more data covered in less time | Mostly manual, slower at scale |
| Content production | AI-assisted with human quality control | Fully manual, often lower volume as a result |
| Cost | Retainer from €1,500/month | Comparable price range, often less output per euro |
| Traditional SEO craft | Technical SEO, link building, on-page covered as standard | Solid, but without an AI layer |
When Großartiger is the better choice
- Visibility in AI search results like ChatGPT and AI Overviews is becoming relevant to your industry
- You want to benefit from faster, AI-supported research and content production
- You want SEO and AI from one provider instead of two separate ones
- Your competitors are already experimenting with AI visibility and you don't want to fall behind
When a traditional SEO agency is enough
- Your industry currently has little AI search volume, classic Google ranking remains decisive
- You already have a proven, successful agency relationship with no AI need
- It's highly specialized niche SEO where a provider's long-standing industry experience matters most
- AI topics are not currently a priority for your company
Comparison · Creative agency vs. performance agency
Großartiger vs. a traditional ad agency
Traditional ad agencies excel at brand, campaign ideas and creative work. Großartiger specializes in measurable visibility: SEO, AI and technical execution, with clear metrics instead of gut feeling. Both approaches solve different problems.
| Aspect | Großartiger | Traditional advertising and creative agency |
|---|---|---|
| Focus | Visibility, traffic, technical execution | Brand building, campaigns, creative concepts |
| Measurability | Rankings, traffic, conversion, tracked continuously | Often harder to quantify, focus on perception |
| Cost | Retainer from €1,500/month, ongoing | Campaign budgets often from €10,000, project-based |
| Time horizon | Ongoing optimization over months | Usually campaign-bound, time-limited |
| AI expertise | Core part of the offering | Rarely a core competency, if at all an add-on |
When Großartiger is the better choice
- You need measurable results in visibility, traffic or automation
- It's about ongoing optimization, not a one-off campaign
- SEO, AI and technical web execution need to work together
- You want clear metrics instead of hard-to-grasp brand impact
When an ad agency is the right choice
- You need a strong brand concept, corporate design or a big campaign idea
- Creative differentiation matters more than technical visibility
- A one-off major event or a TV/out-of-home campaign is planned
- You already have a working visibility strategy and only need creative work
Comparison · DIY tools vs. agency
Großartiger vs. no-code tools
No-code builders like Wix or Squarespace and generic AI tools lower the barrier to launching a website considerably. For many simple projects, that's enough. Once growth, technical SEO or custom requirements enter the picture, these tools hit limits that Großartiger avoids from the start.
| Aspect | Großartiger | No-code/DIY tools (Wix, Squarespace, generic AI tools) |
|---|---|---|
| Entry cost | Project price from around €5,000 | Often €10–50/month, minimal upfront cost |
| Technical SEO | Full control over structure, performance, schema | Limited by the builder's constraints |
| Customization | Tailored functionality and design | Templates and plugin limits |
| Scalability | Grows with traffic, features, content volume | Often hits platform limits as it grows |
| Strategic input | SEO and AI strategy included | You're on your own |
When Großartiger is the better choice
- Technical SEO or performance is business-critical for you
- You need custom functionality a builder can't provide
- The project needs to grow with the business, not hit platform limits
- You want strategy and execution from one place instead of trial and error
When no-code tools are enough
- You need a simple website fast on a small budget
- There are no special technical or SEO requirements
- You're willing to learn the tool yourself and maintain it
- The project is a test or prototype with no long-term ambition
Frequently asked questions
Can Großartiger help build an in-house team?
Yes. Many clients start with us as an external team and build in-house capacity in parallel, we hand over processes and train new hires as part of our AI training offering.
What does an in-house marketing team cost compared to an agency?
A full-time SEO or AI hire typically costs €5,000–8,000 a month including overhead, a Großartiger retainer starts at €1,500 and scales with demand.
Isn't an in-house team more loyal to the company?
In-house staff know the product more deeply, that's true. An agency brings a comparative view from many projects that's often missing internally, the two can be combined.
How fast can Großartiger start?
Usually within a week of the first conversation and onboarding, much faster than a recruiting process for a permanent hire.
Isn't Großartiger more expensive than a freelancer?
Per hour, often yes, in the total bill not necessarily. A Großartiger retainer starts at €1,500 a month and covers coordination, strategy and execution that would otherwise be extra work across several freelancers.
Does Großartiger work with existing freelancers?
Yes, if you already have someone trustworthy on the team, we're happy to work alongside them instead of replacing them.
What happens if someone at Großartiger is sick or on holiday?
The team covers it, your project always has a fixed contact and a backup, unlike relying on a single freelancer.
For which tasks is a freelancer completely sufficient?
For clearly scoped single tasks with no interface to other disciplines, like a one-off graphic or a small technical fix, a freelancer is usually the right call.
What does AI expertise actually mean for an SEO agency?
Concretely: optimizing for citability in AI Overviews and ChatGPT search, AI-supported research and content production, and the ability to actually measure AI visibility, which classic tools often can't do.
Is AI SEO more expensive than traditional SEO?
Not priced separately at Großartiger, it's part of the same retainer starting at €1,500 a month. You don't pay twice for two separate services.
Is classic Google ranking becoming less important because of AI search?
It isn't becoming less important, it's getting company. Most users switch between classic search and AI tools, both channels need attention.
Can't a traditional SEO agency just use AI tools?
Technically yes, but strategically many lack the understanding of how AI search engines select and cite sources, which differs from classic ranking factors.
Can Großartiger also handle creative work like branding?
Our focus is SEO, AI and technical web development. For corporate design and major campaign creative, we work with specialized creative partners when needed or coordinate with your existing agency.
Why is the cost so different?
Ad agencies usually price by project with heavy creative effort, Großartiger works with ongoing retainers from €1,500 a month for continuous optimization, they're different service models.
Does a small business need an ad agency?
Depends on the goal. For building a brand from scratch, yes, for measurable visibility in search and AI, a specialized agency like Großartiger is often the more direct path.
Does Großartiger work with existing ad agencies?
Yes, that's a common setup. We handle the technical and measurable side while the creative agency stays responsible for brand and campaigns.
Can I later move from Wix or Squarespace to a custom website?
Yes. We handle content migration and redirect mapping so existing rankings survive the switch instead of starting from zero.
Why pay €5,000 or more for a website when Wix costs €10 a month?
For a simple brochure site, Wix is often enough. Once technical SEO, custom functionality or scalability matter, custom development pays off through better visibility and fewer costly rebuilds later.
Aren't generic AI website builders strategic enough already?
They automate execution, not the strategic call on what makes sense for your business, audience and competitors. That judgment comes from an agency, not a generic tool.
At what company size does moving off a builder make sense?
It's less about size than ambition. Once organic traffic, technical SEO or custom functionality become business-relevant, the switch pays off, regardless of headcount.
Still unsure which option fits? Our team is happy to talk it through with you.